Global Paytech Ventures invests in Klearly’s ‘Tap to Pay’ solution

By Gloria Methri

Global PayTech Ventures (GPT) has announced its recent investment in Klearly, whose free app allows merchants to accept payments via smartphone and evaluate important business insights. The merchant-focused payment solution helps European business owners operate more efficiently and provide better service to customers.

“They have gone beyond the payment technology. They can provide business insights through superior product capabilities,” said Javier Perez, founder of Global Paytech Ventures (GPT).

Klearly’s app is a ‘soft’ point-of-sale (POS) application, which enables merchants to accept payments directly via their phone. The technology works via the NFC (Near Field Communication) chip, a hardware component in all smartphones. The chips enable short-range wireless communication between devices – by either two smartphones or by a traditional credit card and smartphone.

Klearly’s app can provide transaction analysis in addition to contactless payment acceptance, and can also be customized to suit specific merchant needs.

The company was founded in 2022 by Sam Koekoek, Eva Rosa Bian, Geus Walder, Guy Griv, and Edan Dil. “We focus entirely on the end-user. We started Klearly to help as many people as possible realize their entrepreneurial dreams. It provides entrepreneurs with all of the tools they need to conduct business easily and successfully,” said CEO, Sam Koekoek.

How it works:

1. Merchants download the free app – no terminal is required.
2. The app integrates directly with smartphones. No complicated installations or subscriptions.
3. User completes the automated registration process.
4. User can start receiving payments within 24 hours.
5. The app provides valuable business insights to merchants

Klearly recently completed a 6-month pilot program with Amsterdam Taxi Centrale and Rotterdam Taxi Centrale, the largest taxi stations in The Netherlands. It has also been chosen to process in-car payments for Bolt, one of the larger ride-hailing services in Europe.