GIM-UEMOA and Backbase partner to boost banking solution in West Africa

By Delisha Fernandes

GIM-UEMOA, an international organisation in charge of the interbank electronic payment system for the West African Economic and Monetary Union (UEMOA) zone, has joined forces with Backbase.

The partnership aims to provide simplified digital financial services beyond conventional banking, offering a solution blending lifestyle and financial offerings to the region’s digitally savvy younger generations.

“GIM-UEMOA has the ambition to match the opportunity for growth and need for financial inclusion in West Africa,” said Jouk Pleiter, Founder and CEO of Backbase. “We are excited and proud to partner with them to bring this game-changing service to their members and customers.”

The GIMpay infrastructure and the associated new ecosystem under construction constitute the GIM-UEMOA’s new mutualisation proposal that will redefine the digital financial landscape in the UEMOA, promoting financial inclusion, FinTech innovation and improved customer experience.

The GIMpay Super App, powered by the Backbase Engagement Banking platform, will offer a comprehensive suite of financial services enabling an instant, frictionless customer experience while cultivating a dynamic ecosystem that stimulates collaboration and innovation between banks, microfinance structures, e-money institutions, FinTech, mobile money providers and states in the region.

Backbase created the Backbase Engagement Banking Platform a unified platform with the customer at the centre, empowering banks to accelerate their digital transformation.

“GIMpay is a catalyst for the initiatives of banks, e-money institutions, decentralized financial services, FinTech and national treasuries in mastering the customer experience,” said Minayegnan Coulibaly, Managing Director of GIM-UEMOA. “I look forward to seeing the value this can create for the ecosystem and the economic impact it can have for the citizens of our countries.”