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Gilded offers digital gold gifting options for upcoming festive season

By Leandra Monteiro

August 20, 2021

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WealthTech, Gilded, India, UAE, Gold, Swiss Gold, Digital Swiss GoldGilded, a new-age wealth-tech app offering fractional digital gold investment, allows users to send Swiss-refined physical gold digitally as gifts on the auspicious occasion of Raksha Bandhan and during the upcoming festive season.

Raksha Bandhan is a memorable day when siblings and families come together under one roof to celebrate the festivities. This year, however, might be different for many as social distancing is still being prioritised and travelling is being discouraged. Siblings living apart will be limited to sending rakhis and gifts via post.

Gilded will enable brothers to gift something as precious as Swiss-refined gold digitally to their sisters living anywhere in India, from the convenience of their homes via a mobile app available on Android and iOS. It is safe and secure as the process will be done virtually through the app.

Gilded’s gifting feature is perfect for those brothers who forgot to buy a gift too. Digital gold is accessible 24*7 on the mobile app and can be sent to sisters (or other family members) on the day itself. Gilded offers fractional gold, making it more affordable and allowing it to be a gifting option for a larger population. There are also a variety of virtual gift wraps available for a personal touch.

Ashraf Rizvi, Founder & CEO, Gilded said, “Gold is culturally important in India and holds immense value when bought or gifted on festive occasions. Digital gold has been making its way into Indian portfolios and now it should also be considered as a great gifting option.  The receiver will not only own Swiss gold but will also possess a safe asset that will give long-term returns and build wealth. While digital gold rose in popularity during the pandemic, I believe it will continue to gain preference over physical gold as an investment.”

Digital gold is simply physical gold bought online through the Gilded mobile app. Gilded provides assured quality, safety, insurance and security. The physical Swiss gold is stored in fully insured non-bank Brink’s vaults in Zurich, Switzerland.

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