GienTech & Bank of East Asia team to develop CRM solutions

By Gloria Mathias

GienTech, a digital transformation specialist, partners with The Bank of East Asia (BEA) to develop a customer relationship management (CRM) solution that will help provide an enhanced, seamless experience for its customers.

Leveraging GienTech’s financial-grade digital infrastructure and nearly three decades of industry experience, the new CRM solution will enhance the bank’s KPI and sales journey management, uncover more customer insights, and enable more efficient data-driven decision-making, thereby advancing BEA’s OneBank strategy as it continues to digitalize and automate its operations and expand its cross-boundary business.

Incorporated in Hong Kong in 1918, BEA is a Hong Kong-based financial services group that provides a comprehensive range of corporate banking, personal banking, wealth management and investment services to customers through an extensive network of about 130 outlets. The bank has embarked on a thorough digital transformation journey and, in 2022, introduced its OneBank strategy with a commitment to offering a seamless banking experience to customers worldwide.

Before this collaboration, GienTech had already been a long-term partner of The Bank of East Asia (China) (“BEA China”), BEA’s subsidiary, acting as the IT consultant for its core banking system and digital transformation strategy.

Stephen Leung, Group Chief Information Officer, General Manager and Head of Technology and Productivity Division at BEA, said: “As a leading financial services group in Hong Kong, BEA is committed to providing seamless cross-boundary banking services to our customers.  Our CRM project with GienTech is one of the key initiatives to realise the Bank’s OneBank strategy. We will continue to seek new partnership opportunities to offer customers convenient banking services in an increasingly connected digital world.”

Sandy Zhu, General Manager of GienTech Hong Kong and Macau, said, “Like BEA, we understand that both innovation and collaboration are critical to creating fintech solutions that enhance customer service and business growth. This collaboration will not only support BEA’s OneBank strategy but also strengthen our capabilities to further support the banking and finance industry in Hong Kong and the Greater Bay Area (GBA).”