GHL and ShopBack to enhance rewards & payment options for Malaysians

By Gloria Mathias

GHL Systems Berhad (GHL) has announced a new partnership with ShopBack, Asia Pacific’s shopping, rewards and payments platform. The partnership will target the cashback and rewards segment for consumers across Malaysia.

This collaboration will benefit over 6 million shoppers across the nation, offering them the opportunity to earn cashback rewards and enjoy exclusive promotions from Shopback at any retail outlet powered by GHL.

Through GHL’s consolidated payment options, which power numerous terminals across various businesses, shoppers can now enjoy greater value and purchasing power by earning rewards through ShopBack. Users simply need to flash the QR code via the ShopBack app at participating retail outlets to scan and make a payment to receive the cashback rewards. Additionally, users can browse in-store promotions on the app before making a purchase.

Kevin Lee, CEO of GHL Malaysia, said, “As Malaysia and the ASEAN region’s largest electronics payment provider, GHL’s partnership with ShopBack leverages the strengths of both parties in a win-win scenario that empowers both merchants and shoppers alike. For shoppers, the appeal of spending more, leading to them earning more, can be a powerful motivator. As such, while consumers enjoy a more rewarding shopping experience, merchants also benefit from increased in-store spending and customer retention.”

Vincent Wong, General Manager of ShopBack Malaysia, added, “GHL has been transformative in changing the payments landscape in Malaysia. ShopBack, the region’s leading shopping and rewards provider, partners with top brands across categories such as fashion, electronics, groceries, and lifestyle. Together, we will enhance the overall shopping experience for Malaysian consumers, enabling them to not only earn cashback but also easily offset payments with their cashback earned. This partnership also offers merchants a powerful marketing solution to attract and retain high-value customers.”