Geidea strengthens operations in Saudi Arabia with key leadership appointments

By Delisha Fernandes

Geidea, a FinTech company, has announced the joining of three industry leaders to its team in Saudi Arabia.

The leadership appointments reflects Geidea’s commitment to spearheading FinTech innovation with seasoned talent and re-enforces the Kingdom of Saudi Arabia as its core market.

Abdulmalik AlSheikh is appointed to the board of directors at Geidea in Saudi Arabia as an independent member. AlSheikh brings to Geidea more than 30 years of leadership experience in finance, technology, and innovation. He played an important role in driving the development of the Saudi financial system, in particular the national payment ecosystem since established by the Saudi Central Bank.

Ziyad AlEisa is appointed to the Geidea board of directors in Saudi Arabia and as the CEO of Geidea in Saudi Arabia, one of the three markets where the company operates and assumes a leading position in both market share and innovative product offering.  ALEsia is a results-driven business leader with a forward-thinking approach demonstrated through a long track record working in various entities, such as the Saudi Central Bank, Alrajhi Bank, and the Saudi Investment Bank (SAIB).

Omar Yassine has been appointed as a senior advisor to the Executive Chairperson of the board of directors at Geidea.  He has a wealth of professional experience at leading financial institutions in Saudi Arabia. He has developed a strong track record in digital transformation, strategy development, profit maximization, and business transformation. Most recently, Mr Yassine was the CEO of Digital Ventures and Payments at the Saudi National Bank (SNB), where he worked for more than 14 years, assuming various leadership roles, including Group Chief Digital Officer, Head of Retail Banking, and Head of the Remittance Division.

Abdulla AlOthman, Founder and Executive Chairperson of Geidea, said, “Our roots in Saudi Arabia have always been a source of strength and inspiration, propelling us to lead innovation and disruption within the fintech sector. Welcoming  Abdulmalik AlSheikh, Ziyad AlEisa, and Omar Yassine to Geidea marks a significant milestone in our journey. Their extensive experience and visionary leadership are perfectly aligned with our mission to revolutionize payment technology, making it more accessible, affordable, and intuitive for all clients.”