Geidea announces partnership with Gastro-Trends

By Leandra Monteiro

Geidea, a FinTech company in Saudi Arabia, has partnered with Gastro-Trends, the F&B arm of MDLBEAST, the provider of choice for payment and restaurant management solutions at four of the region’s biggest music festivals, including Aravia, XP Music Futures, Soundstorm and Balad Beast.

Geidea, which already caters to KSA’s thriving F&B sector with more than 52,000 restaurants and cafes, will supply Point of Sale restaurant management system and payment terminals at the international star-studded events, with 600 terminals serving more than 150 merchants and brands on-site.

Laurent Dhaeyer, Group Chief Strategy & Growth Officer at Geidea, said, “Our new generation, fully-integrated, cloud-based POS systems offer F&B and retail businesses the best-in-market point-of-sales solutions that can respond to the ever-evolving needs of customers. We are delighted to partner with Gastro-Trends to offer our safe, secure and seamless payments solutions to cater for the hundreds of thousands of festival goers.”

MDLBEAST, which boasts artists including Post Malone, Eric Prydz, Carl Cox, Bruno Mars and DJ Khaled, is a global and creative platform setting the tone for music, art and culture and shifting the epicentre of underground music. Starting with Saudi and echoing outwards, MDLBEAST supports artists in creating experiences that move people and, in turn, make people move.

Alex Gorman, Project Director, F&B, MDLBEAST/Gastro Trends said, “MDLBEAST events have become some of the biggest and best music events on the international calendar. It’s all about creating a memorable experience for everyone who attends and that includes being able to provide swift and simple payment solutions when it comes to buying F&B. Our collaboration with Geidea, a fellow homegrown Saudi brand, does just that.”