Geidea and tpay partner to simplify digital payments in MENA

By Gloria Methri

Geidea, one of MENA’s leading FinTech companies, has announced a strategic partnership with tpay, the popular payment connector in the region. Together, they aim to offer an integrated suite of payment methods, including Direct Carrier Billing (DCB), card payments, and e-wallets, all accessible through a single aggregator. The collaboration is designed to enhance the payment experience for merchants and consumers while driving financial inclusion across the region.

The partnership strengthens tpay’s efforts to become a fully integrated payment enabler capable of meeting the diverse needs of merchants in KSA, Egypt, and the UAE. By joining forces, tpay and Geidea offer a unified payment solution that simplifies digital transactions and provides a broad range of payment options within a single platform.

This approach not only strengthens tpay’s service capabilities but also extends financial access to underserved communities, narrowing the gap in digital financial services across the Middle East, Turkey and Africa. The partnership empowers merchants with secure and flexible payment solutions that cater to evolving customer preferences, fostering greater financial inclusion.

“This partnership represents a significant milestone in our mission to offer merchants a full spectrum of payment options within a single platform,” said Eslam Gaber, VP of Commercial at tpay. “By integrating our capabilities, we provide a comprehensive solution that meets the diverse payment needs of merchants, enhancing their ability to serve customers seamlessly.”

tpay CEO Isik Uman commented, “Joining forces with Geidea allows us to complement our existing presence by adding new payment methods that deliver even more value to our merchants. We are not just expanding our offering; we are providing a versatile, unified payment solution that drives digital transformation and financial access across META.”

A spokesperson from Geidea stated, “Integrating Direct Carrier Billing into our payment platform further enriches our offering, ensuring merchants have access to innovative payment solutions that elevate the customer experience. This collaboration underscores our commitment to seamless, secure, and inclusive payments throughout the region.”