GBST partnered with CCCI to help promote financial freedom

By Leandra Monteiro

New Jersey-based company, Corporate Community Connections, Inc. (CCCI), selected GBST Digital to deliver a suite of online calculators to help promote financial freedom, becoming GBST’s second U.S. client and third across North America in six months.

GBST’s Equate solution is powering five new calculators covering credit cards, savings, budgets, loans, and repayments. The calculators are on dfree.com, a domain for the dfree® Financial Freedom Movement, a trademark of CCCI.

dfree® is a transformational lifestyle movement that guides people to become free from debt and deficit, by helping them to establish funds for deposits, dividends, and deeds for a more prosperous and successful future.

Brianna Dobing, Digital Manager at GBST said, “We are delighted to partner with dfree and continue building our presence across North America. Our digital tools are highly flexible, multi-currency, and can be easily adapted to other markets and jurisdictions.

The calculators are designed with the dfree® Movement’s branding and encompass configurable call to actions, which allow anyone to request to speak with a financial advisor. Working with an organisation like CCCI has been even more meaningful for the GBST Digital team, knowing we’re contributing to an organisation that places its customers’ financial freedom at the heart of what they do, by providing the tools that will encourage and teach them to pay off debts, save money, and make more informed financial decisions.”

Dr. DeForest B. Soaries, Jr., the CEO of Corporate Community Connections said, “We chose GBST’s Equate after conducting extensive market research. We were looking for intuitive, user-friendly calculators that could be incorporated into our marketing strategy to promote financial sustainability. We’re excited because the digital tools are helping people assess where they are so they can conquer their financial goals, whether it’s living within their means, setting a budget, paying off debts, investing or building an emergency fund.”

The GBST Digital team works with financial services clients worldwide to improve brand reputation, build brand advocacy, and enhance online customer journeys, engagement, and drive acquisition. GBST’s customer experience experts create bespoke digital solutions for financial institutions from calculators to portals, apps, content management systems, and more.