FreedomPay launches EFTPOS on its Integrated Payments Platform in Australia

By Gloria Mathias

FreedomPay, a global provider of integrated commerce solutions, has announced the successful certification and official launch of EFTPOS Least Cost Routing on its PCI P2PE integrated payments platform in Australia.

This achievement enhances the capabilities of FreedomPay’s platform, providing a seamless and cost-effective solution for both domestic and international merchants operating in the Australian market.

With the announcement of EFTPOS Least Cost Routing, FreedomPay extends its commitment to deliver innovative payment solutions with its integration of over 1000 Electronic Cash Register (ECR) and point-of-service (EPOS) applications. Merchants can offer fully integrated contact and contactless transactions for EFTPOS, as well as support for all popular international card schemes.

“We are thrilled to announce the successful deployment of EFTPOS Least Cost Routing on our PCI P2PE integrated payments platform in Australia,” said Tony Hammond, SVP, of Global Product Delivery at FreedomPay. “This milestone reflects our dedication to empowering merchants with cutting-edge solutions that not only enhance the customer experience but also drive operational efficiency and cost savings.”

One of the key advantages of FreedomPay’s PCI P2PE solution is its ability to significantly reduce the time and costs associated with Payment Card Industry Data Security Standard (PCI DSS) compliance. Merchants can benefit from enhanced security features while simultaneously lowering their overall costs of card processing. The integration of EFTPOS Least Cost Routing aligns with FreedomPay’s commitment to providing comprehensive solutions that address the evolving needs of the payment landscape.

FreedomPay’s omnichannel solution further reinforces its position as an industry leader, seamlessly integrating with all sales channels to deliver a consistent and user-friendly experience across the entire merchant enterprise. This omnichannel approach enables merchants to enhance customer engagement and satisfaction, regardless of the chosen sales channel.