Fortis unveils POS & CRM solution for UAE merchants and their customers

By Delisha Fernandes

Fortis, a payment solutions provider, has entered into the UAE market with an integrated Point-of-Sale (POS) and Customer Relationship Management (CRM) system tailored for small service and retail businesses.

Fortis is developed to connect merchants and customers to generate more revenue for merchants while providing a seamless omnichannel experience to customers. The payment solutions provider empowers entrepreneurs to seamlessly manage offline and online transactions, streamline orders, implement personalized loyalty programs, and efficiently operate their businesses.

Fortis POS & CRM Solution offers a platform to serve customers both online and offline. The versatile system accommodates various payment methods, allowing businesses to accept payments by cash, card, or through convenient online links. Entrepreneurs can now expand their reach and sales through web stores or WhatsApp, providing a seamless shopping experience for customers.

Alberto Caruso, CEO Fortis Digital Solutions, said, “The United Arab Emirates is experiencing a significant transformation in its landscape. Thanks to visionary policies, the number of SMEs is expected to surge from 553 to 1 million by 2030, indicating a monumental shift. At Fortis, we specialize in understanding the pulse of small businesses. In a world dominated by all-in-one solutions, we remain committed to the essentials: customers and payments. Our mission is to connect merchants and customers seamlessly, creating a user-friendly experience that transcends convenience. By facilitating smooth interactions, we empower businesses to attract and retain customers, ultimately boosting revenue.”

Fortis excels in scenarios involving omnichannel interactions. For instance, it seamlessly accommodates retail outlets that conduct in-person sales and utilize courier services for deliveries. It’s equally effective for points of sale that receive customer orders through platforms like Whatsapp/QR-menu, allowing customers the flexibility to either pick up items in-store or opt for delivery. Additionally, Fortis supports businesses with online bookings, ensuring a smooth process where payments for services and/or additional purchases are effortlessly managed at the point of sale.