foodpanda & Cybersource to improve checkout experience in Asia Pacific
By Gloria Mathias
foodpanda, a subsidiary of Delivery Hero, has announced its partnership with Cybersource, a Visa Solution, to elevate its customer checkout experience through frictionless payments in more than 10 markets across Asia Pacific.
Delivery services have become a part of everyday life for many consumers in the region. In 2023, foodpanda saw a 30% increase in bill sizes for food delivery from 2021 levels, indicating an increased consumer willingness to spend on on-demand delivery services.
The partnership with Cybersource enables foodpanda to elevate its customers’ payment experience through secured payment processing. This includes seamless checkouts without the need for customers to enter their 16-digit credentials when paying for their deliveries. It also removes the hassle of updating customers’ card details on Food Panda’s platform when their card expires or undergoes replacement.
Cybersource, Visa’s agnostic global payment and fraud management platform, is part of Visa Acceptance Solutions. It provides on-demand pre-integrated payment solutions on an open payment platform. This allows platform partners to connect to a robust ecosystem of technological tools to quickly build solutions that can create seamless commercial experiences, help scale businesses, satisfy customers, and future-proof operations.
Luc Andreani, COO of foodpanda said, “We understand the importance of delivering a great experience for our customers. This is why we have partnered with Cybersource to leverage their integrated payment solutions with local acquisition so that our customer checkout journey is intuitive and secure. Their proven security, stability and uptime have allowed us to focus on what matters – which is having our customers’ favourite meals, groceries and parcels delivered straight to their door.”
“As an open payments platform with global reach, our integrations simplify the payment experience by streamlining multiple payment gateways, helping our partners accelerate their business growth. This partnership is just the beginning, and we will look to collaborate in other areas and deliver tailored and secure solutions that can enable further customer growth as well as an enhanced customer experience for foodpanda,” said Dan Parsons, Head of Cybersource, Asia Pacific, Visa.
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