F&M Bank of Virginia taps Geezeo for PFM platform
By Edlyn Cardoza
F&M Bank of Virginia, a $700 million community bank, has launched Squirrel, a Personal Financial Management (PFM) platform powered by Geezeo, one of the leading FinTech firms offering integrated digital financial management.
The bank will further benefit from Geezeo’s engagement banking platform, which enables financial institutions to leverage data to deliver highly relevant content from within the online banking environment.
Squirrel provides retail customers with an enhanced digital banking solution, allowing them to make informed financial decisions. At the same time, the bank can leverage the platform to enhance customer engagement, with the goal of driving growth and retention rates. Community banks like F&M Bank are positioned to offer integrated FinTech services to compete with larger financial institutions and neo-banks while empowering consumers to control their finances better. Geezeo analytics work with aggregated, transactional and behavioural data, giving bank marketers insight and actionable conclusions from the most important aspects of a customer’s financial life.
“We knew we wanted to enhance our digital prowess and offer customers a solution to help them manage their financial well-being,” said Dean Withers, CEO of F&M Bank. “We are excited to launch Squirrel and look forward to leveraging digital and data to foster long-lasting relationships and mutually rewarding customer relationships.”
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May 31, 2023