Flipkart introduces SuperCoin Pay in India

By Edil Corneille

Indian homegrown e-commerce marketplace, Flipkart, introduced SuperCoin Pay and is strengthening its SuperCoin Rewards program. Flipkart is partnering with over 5,000 retail outlets across India, where customers will be able to pay through SuperCoins (Rewards points), giving them greater value and choice.

SuperCoin is a unique rewards program from Flipkart that is designed to provide rewards and benefits to millions of customers who shop on the platform.

Through SuperCoin Pay, partner stores can register themselves and begin accepting payments through SuperCoins. Customers will be able to pay up to 100% of their bill value across partner stores (online and offline) using only SuperCoins.

With this launch, Flipkart continues to give any shopper access to its rewards programme, which has never been behind any paywall. It is also adding value to the shopping experience through a single rewards programme. To make the experience simple and seamless, all benefits can be accessed by scanning a QR code at the partner store using the Flipkart app. Customers can also access the entire list of stores and partner brands on the Flipkart app under ‘Rewards store’ in the ‘SuperCoin’ section.

Prakash Sikaria, Vice President – Growth and Monetization, Flipkart, said, “Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10 billion SuperCoins earned by millions of Flipkart customers. Building on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay. The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers’ shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative.”

Flipkart recently introduced SuperCoin Exchange which allows customers to exchange their SuperCoins into the partner brand’s rewards points and vice versa, to make purchases at the store. TimesPoints, Peter England, Cafe Coffee Day and Flying Machine are some of the partners who are a part of the SuperCoin Pay or SuperCoin Exchange programmes.