Flexiti appoints Tracey Whittall as Chief Operating Officer

By Edlyn Cardoza

Flexiti Financial Inc., one of Canada’s leading “Buy Now, Pay Later” (BNPL) financial solutions providers, recently announced the appointment of Tracey Whittall to the position of Chief Operating Officer.

At Flexiti, Tracey will oversee call centre management, operations teams, and partner operations. This brings operations and client servicing together under her strong leadership. Tracey brings over 20 years of financial services industry experience, where she has built a strong reputation as an influential and visionary leader, including 21 years spent at CIBC. As a member of CIBC’s executive team, Tracey led its contact centre operations during a pivotal time and was a critical voice in shaping CIBC’s transformation roadmap. In addition, Tracey holds her Masters in Financial Services Leadership from the Schulich School of Business.

“Coming off a record-breaking year in 2021, it is of the utmost importance that we strive to provide best in class service to our customers and retail partners,” said Peter Kalen, Founder and CEO of Flexiti. “I am pleased to welcome Tracey to Flexiti’s executive team and have no doubt Flexiti will benefit immensely from her pragmatic digital, technology and process-oriented approach to deliver operational success.”

Founded in 2013, Flexiti is a Toronto-based FinTech company offering Canadian customers 0% interest financing at retailers that sell big-ticket goods like furniture, appliances, jewellery and electronics. Accepted at over 7,500 retail locations and websites across Canada, including The Brick, Leon’s, Staples, Sleep Country, Wayfair, Birks, and Peoples Jewellers, Flexiti is The Flexible Way to Pay to aim to bring flexible and affordable payment solutions to all.

IBS Intelligence reported that Flexiti Financial Inc., one of Canada’s leading “Buy Now, Pay Later” financial solutions providers, had announced that it has signed a new C$527 million securitization facility led by National Bank with financing also provided by an affiliate of Bank of Montreal and funds managed by Waterfall Asset Management.