Fiserv unveils Embedded Finance solutions for financial institutions

By Delisha Fernandes

Fiserv, a global provider of payments and financial services technology solutions, has announced that it will offer embedded payments and banking solutions to software platforms and merchants.

By making capabilities from its merchant acceptance, banking, and card issuing businesses available to clients and partners through a curated set of APIs, Fiserv will supercharge how payment facilitators, financial institutions, and software platforms serve their respective clients.

“We’re driven to bring the full stack of leading merchant and banking capabilities to our clients, reducing the time it takes them to get into market,” said Sunil Sachdev, Head of Embedded Finance at Fiserv. “This simplified delivery model for embedded finance will allow software platforms and marketplaces to build deeper relationships between their brands and merchants, while significantly expanding the revenue potential associated with each relationship.”

Pay Theory, a financial technology startup specializing in inclusive and embedded payment and finance solutions will leverage capabilities from Fiserv to enhance and expand service offerings to software platforms and merchants across industries with a special focus on the ‘must-pay’ sector.

“This is a significant step forward for Pay Theory as we continue to solve the challenges of complex and highly regulated markets, and work to meet those challenges by building innovative solutions that are receptive to the unique needs of each industry,” said Brad Hoeweler, CEO of Pay Theory. “Our relationship with Fiserv will allow our business to move faster in this growing market, and better serve our clients by delivering modern, inclusive solutions that simultaneously foster compliance and drive innovation in the must-pay sector.”