Fiserv taps Visa, Mastercard to power AI-driven payments

By Vriti Gothi

Fiserv has partnered with Visa and Mastercard to support emerging agentic commerce models, as payments firms and merchants prepare for AI-driven purchasing experiences that could reshape digital retail.

Under the partnerships, Fiserv will enable Visa Intelligent Commerce and deploy Visa’s Trusted Agent Protocol across its interoperable agent ecosystem, allowing merchants within its network to participate in agent-led transactions. Agentic commerce refers to the use of AI agents that act on behalf of consumers to discover products, compare prices and complete purchases autonomously.

The move comes amid growing industry interest in agentic commerce. Research published by McKinsey & Co. in October estimated that the US B2C retail market alone could generate up to $1 trillion in orchestrated revenue from agentic commerce by 2030, with global potential reaching $3 trillion to $5 trillion.

By combining Visa’s authentication and agentic commerce capabilities with Fiserv’s merchant reach, including its Clover cloud-based point-of-sale platform, the companies aim to lower barriers for merchants to adopt AI-driven commerce while maintaining security and trust. “Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalise on the groundbreaking experiences while fostering trust and safety,” said Sanjay Saraf, senior vice president and global chief product officer of Merchant Solutions at Fiserv.

Visa said its Trusted Agent Protocol is designed to distinguish verified AI agents from malicious bots and ensure that payment credentials are not altered during checkout.

Beyond Visa, Fiserv will also become one of the first payment processors to deploy Mastercard’s Agent Pay Acceptance Framework at scale. The integration includes Mastercard’s Secure Card on File solution, enabling Fiserv to act as a token network requester on behalf of merchants. Mastercard’s framework allows AI agents to transact using tokenisation, authentication, fraud prevention and governance controls, extending tokenised payments across the Fiserv ecosystem.