Fiserv and Chelsea Football Club launched Clover POS at Stamford Bridge

By Joy Dumasia

Chelsea Football Club fans return to their home stadium to have a completely cashless payments experience due to Fiserv‘s Clover platform being launched at Stamford Bridge.

More than 200 Clover point-of-sale devices and handheld Clover Flex devices have been deployed to enable quick and contact-free purchases at stadium food and beverage outlets and match day programmes, museum entrances and stadium tours.

An official partner of Chelsea, Fiserv has an established relationship with the club as the processer of all payments for the club’s matchday and non-matchday operations. The addition of Clover devices will facilitate a convenient, cashless, and contact-free payment experience for fans as they return to the stadium.

Clover enables customers to pay using a debit or credit card or via Apple Pay, Google Pay or Samsung Pay, with the option of receiving digital receipts. Clover is easy for operators to use, and the card processing time is shorter than many POS systems.

Clover enables merchants to manage their day-to-day operations and maximise their operating efficiencies with robust data analytics and reporting, inventory management and loyalty programme capabilities.

Guy Laurence, Chief Executive at Chelsea Football Club, said: “The implementation of Clover devices at Stamford Bridge is the next step in our progression toward a completely cashless experience. The speed and convenience with which Clover can enable payments will help transform both the fan experience and our retail operations.”

John Gibbons, Executive Vice President and Head of EMEA at Fiserv, said: “With many payments within the Chelsea complex already made electronically, the move to a cashless environment reflects how people prefer to pay today. Clover is helping businesses reboot smarter, safer and stronger as it facilitates the digital and contactless payment options people will look for as they engage in daily activities post-pandemic.”

IBS Intelligence recently reported that Fiserv, a leading global financial services technology solutions provider, has announced Clover Station Solo’s launch.