Fiserv acquires Payfare Inc. to boost its Embedded Finance Capability

By Gloria Mathias

Fiserv, Inc., a global provider of payments and financial services technology, has entered into a definitive agreement to acquire Payfare Inc., a provider of program management solutions with a particular focus on new economy workforces.

The transaction is subject to obtaining shareholder and court approvals and other customary closing conditions and is expected to close in the first half of 2025.

This acquisition complements Fiserv’s embedded finance solutions with card program management, a white-label consumer app, and a microservices orchestration layer. These Payfare offerings, combined with Fiserv’s strengths in processing, bank ledgers, and integrated value-added services, enhance the Fiserv solution in embedded banking, payments, and lending and help meet the needs of large enterprises and financial institutions.

“Payfare has built a reputation as an innovator in workforce payments for gig-economy companies,” said Frank Bisignano, Chairman, President, and Chief Executive Officer of Fiserv. “Together, we can accelerate the delivery of embedded finance solutions for all of our clients, empowering their next chapter of success. We look forward to welcoming the talented Payfare team to Fiserv.”

“Joining Fiserv is a tremendous opportunity for Payfare,” said Marco Margiotta, CEO and Founding Partner of Payfare. “We recognise that Fiserv gives us enhanced scale and technology, which better positions us to serve a growing number of large organisations and deliver a modern digital experience.”

Payfare’s technology and program management capabilities complement Fiserv’s embedded finance offerings.