FIS launches Digital Trading Storefront to streamline cross asset trading

By Gloria Mathias

Global financial technology FIS® has launched its Digital Trading Storefront. This innovative new platform enables banks, brokers, market makers, and fund managers to offer their customers a differentiated cross-asset trading digital experience.

The FIS Digital Trading Storefront enhances the existing FIS Cross-Asset Trading and Risk Platform with a comprehensive suite of digital features that enable hyperpersonalisation and real-time execution of trades. Built using advanced APIs, the scalable platform provides flexibility for firms, allowing them to integrate their own front or back-end components, as well as tailor the branding and customer experience as desired. This platform enables more accessible trading in real-time while continuing to mitigate risk with seamlessly integrated APIs for advanced regulatory compliance.

This new solution allows clients to reimagine their digital presence for the money-at-work phase of the money lifecycle.

Nasser Khodri, President of Capital Markets at FIS, said, “Providing a competitive digital trading experience has become crucial for financial institutions that want to help customers be smarter when putting their money to work. With this launch, FIS is unlocking financial technology that enables banks, broker-dealers, and wealth managers worldwide to deliver more modern experiences to their customers when their money is at work.”

The digitalisation of online trading is increasing, with retail and High-Net-Worth-Individuals (HNWI) seeking better, easy-to-use, and hyper-personalized trading and investment services.

The FIS Digital Trading Storefront enables banks, broker-dealers, and wealth managers to move their cross-asset trading platforms into the digital arena and master trading volumes at scale.