First Abu Dhabi Bank selects Presight to boost AI-driven growth and intelligence

By Puja Sharma

Presight, a global AI and big data analytics company, has signed a contract with First Abu Dhabi Bank (FAB) to deploy advanced artificial intelligence (AI) and data analytics solutions that enhance customer intelligence, optimise resource planning, and strengthen the bank’s commercial growth strategy.

As part of this project, Presight’s Applied Intelligence framework will support FAB in two priority areas: growth intelligence and resource planning.

In resource planning, Presight will apply geospatial and econometric analysis to optimise FAB’s branch and ATM network. These insights have informed strategic decisions that improve coverage, enhance accessibility, reduce cost-to-serve, and ensure that physical infrastructure remains aligned with evolving customer demand and trade flows.

This new agreement builds on the success of the previous Presight deployments at FAB, which have already demonstrated impact through pilot programmes and proof of concept initiatives.

Hana Al Rostamani, Group Chief Executive Officer of First Abu Dhabi Bank, said: “Partnering with Presight will enable us to accelerate our adoption of AI and advanced analytics in ways that directly support our growth strategy. The platforms and insights delivered so far are already enhancing decision-making and enabling our teams to serve clients with greater precision and agility. This collaboration reinforces FAB’s position as a forward-looking institution shaping the future of banking.”

Thomas Pramotedham, Chief Executive Officer of Presight, said: “Our partnership with FAB is built on a shared commitment to serve clients better and shape the future of banking through responsible innovation. By embedding AI-driven analytics into FAB’s growth and resource planning, we are helping create a banking model that is more responsive, efficient, and client-centric. These capabilities are critical for financial institutions today, as they navigate complex markets and rising customer expectations.”

Building on this momentum, Presight and FAB are now deepening their collaboration to further embed AI across the bank’s ecosystem, from client engagement and credit assessment to operational forecasting and strategic planning. The partnership reflects a shared understanding that the future of financial services will be shaped by institutions capable of harnessing AI responsibly and at scale.

Earlier in the year, Presight announced several strategic collaborations across the financial and banking sectors aimed at advancing AI innovation, strengthening regulatory infrastructure, and supporting the UAE’s Financial Infrastructure Transformation programme.