FinVolution Group expands globally with launch of ‘Daira’ in Pakistan

By Gloria Mathias

FinVolution Group, a FinTech company, has announced the launch of Daira, its new FinTech platform in Pakistan. This launch marks a milestone in the company’s global expansion strategy, with the platform offering localised and secure digital FinTech services for the Pakistani market.

Situated at a pivotal crossroads in South Asia, Pakistan has a large and youthful population. However, millions of individuals still lack access to basic financial services. With the country’s FinTech market rapidly digitalising, this gap presents opportunities for growth and innovation.

FinVolution aims to drive digital financial inclusion in Pakistan through Daira. Earlier this year, FinVolution obtained a Non-Banking Financial Company (NBFC) license from the Securities and Exchange Commission of Pakistan (SECP), laying the foundation for compliant operations within the country.

Tiezheng Li, CEO of FinVolution Group, shared, “The launch of Daira in Pakistan is a key milestone in our global expansion. We have successfully established leading brands in several APAC markets through our advanced technology and localisation strategies, and we believe we can replicate this success in Pakistan. Moving forward, we will continue to pursue new opportunities in other markets to strengthen our global presence further.”

Xiaodong Sun, Senior Vice President of FinVolution, added, “With Pakistan’s vast market potential and our proven experience in overseas expansion, we are confident in the success of Daira. We are committed to understanding the unique needs of local users and actively engaging with the community to develop tailored financial solutions. Our goal is to provide safer, more efficient, and inclusive digital financial services that empower individuals and small enterprises in Pakistan.”

In 2024, FinVolution secured key financial licenses across various markets, including the NBFC license in Pakistan and a multi-finance license from Indonesia’s Financial Services Authority (OJK). It has also been accredited as a Special Accessing Entity (SAE) by the Credit Information Corporation (CIC) in the Philippines, a government-owned entity tasked with collecting and disseminating credit information.

With a focus on the pan-Asian region, FinVolution has been actively expanding its FinTech offerings globally since 2018. The company has established platforms in China, Indonesia, and the Philippines. Through its AI chatbot SaaS platform, BLU AI, FinVolution has also extended its technology services to Latin America and Africa.