Fintso partners with smallcase to offer direct equity

By Leandra Monteiro

Fintso, a B2B2C FinTech platform, has partnered with smallcase to provide unique investment opportunities to the 15 lakh retail investors managed by 3,400 financial product distributors on its WealthTech platform. Through this partnership, distributors will be able to offer curated baskets of stocks and ETFs that are based on a theme, strategy, or goal to their clients, called smallcases.

This partnership provides investors with access to professionally managed smallcases based on strategies that reflect an idea or a theme. They get an in-depth understanding of the investment methodologies, and the savvier investors can compare relevant ratios and graphs to make an informed decision on choosing smallcases. They will be able to transact in smallcases using their existing demat accounts across India’s top brokers and track their holdings natively. This integration will also facilitate new customers to open demat accounts digitally with their broker of choice.

Commenting on the partnership, Rajan Pathak, Co-founder and MD, Fintso said, “At Fintso, we believe in democratizing wealth management – using technology as the tool to level the playing field. The collaboration with smallcase will enhance access to a new asset class. Fintso is known for its’ user experience, at par with, if not better, than that being offered by large wealth managers serving HNIs. The collaboration will also accelerate the adoption of smallcases with retail investors, given the high degree of trust that they place on their existing financial product distributors.”

The association is a part of the evolution of the WealthTech space in the country – given the explosion of new broking accounts being opened – providing investors with a new and viable option for investing. With distributors aiding the investment process, investors using Fintso will be able to access smallcases and make curated stocks a part of their portfolios, making them an intrinsic part of their long-term wealth creation. Fintso bridges the acute gap between demat account holders and informed stock investments through professionally managed smallcases and the distributors on board.

Vasanth Kamath, Founder and CEO, smallcase said, “We are delighted to partner with Fintso and unlock a new use-case for our platform as they join the fast-growing smallcases ecosystem. With this integration, smallcases, managed by leading advisors, become a core part of the investor’s portfolio delivered through trusted intermediaries operating on Fintso’s best-in-class technology platform.”