Fintilect launches to offer AI-driven banking personalisation in the UK

By Gloria Methri

Fintilect has officially launched in the UK, enabling regional and global financial institutions to deliver advanced hyper-personalized, AI-driven digital banking experiences.

Fintilect allows clients to recognise and communicate with their customers as unique individuals to improve engagement levels and increase conversion rates and upsell rates.

It does this by harnessing the power of AI and machine learning capabilities to study a customer’s lifestyle and financial habits, together with demographic data. This data set is analysed in real-time to predict which action will resonate best with a customer, as well as the channel and phrasing of communication.

This digital empathy with customers allows financial service providers to create cost-efficient and highly individualized interactions, improving loyalty and increasing the number of products and services they provide. This enables them to adapt, respond, and prosper in an age defined by the increasingly sophisticated digital functionality expected by digitally savvy consumers.

Fintilect combines the strengths of ieDigital, Connect FSS, and ABAKA—three established FinTech companies with over 50 years of heritage. All existing services and platforms offered by the three companies will remain as core parts of Fintilect’s client offering.

ieDigital was formerly the digital banking engagement platform and digital transformation provider for the UK. At the same time, Connect FSS was a significant enterprise digital banking credit union service company in the US. ABAKA’s AI-driven recommendation engine will remain available on a standalone basis or in conjunction with Fintilect’s other services and platforms.

Rami Cassis, CEO of Fintilect, said, “Today’s members and customers expect to be understood as individuals, with their specific life goals, ambitions and aspirations fully considered. By using reliable and consistent execution, backed up by sensible pricing and open communication, Fintilect provides these hyper-personalized insights to banks, building societies, credit unions and other providers, enabling them to grow their market share through closer engagement with customers using an innovative blend of AI and digital functionality.”