Fintel Connect raises seed funding to help FinTechs and FIs accelerate their digital transformation journey

By Edlyn Cardoza

Fintel Connect, a performance marketing intelligence solution that drives scalable growth for the financial industry has raised seed funding. The funding round was led by strategic investment firm BankTech Ventures (BTV) in the US and supported by Canada’s export credit agency Export Development Canada (EDC).

“Our technology is helping consumers uncover product solutions from leading financial institutions and fintechs that solve their unique financial problems, and in our current economic climate this is more important than ever,” says Nicky Senyard, CEO and Founder of Fintel Connect. “The support of BTV and EDC will give us even more momentum to help our branded financial partners deliver solutions to customers in need.”

Using the capital raised, Fintel Connect plans to help more FinTechs, banks, credit unions, and other financial institutions accelerate their digital transformation journeys. The company plans to fast-track the release of new features on its roadmap and grow its partnerships with financial services brands in the US.

Launched in 2020 by performance marketing veteran Nicky Senyard, Fintel Connect’s proprietary technology delivers specialised tools to scale growth safely and cost-effectively. The FinTech gained initial traction through partnerships with leading financial institutions in Canada, earning a majority of market share within its first year of operations. Since expanding into the US, its team has quadrupled in size.

BTV, a firm that invests in leading bank technologies for community banks, aligns with Fintel Connect’s mission to provide technology solutions.

“Community banks need to be armed with the right capabilities and partners to reach their growth potential,” said Carey Ransom, Managing Director of BTV. “It was quickly apparent to our team that Fintel Connect’s digital marketing expertise and technology were unparalleled, and their commitment to helping community banks to succeed was evident. We’re proud to have them within our ecosystem of high impact solutions.”

“Fintel’s solutions are disrupting the way financial intuitions approach digital growth. The company’s products facilitate the acquisition of digital customers in a more effective, and cost-efficient manner,” said Jacqueline Ovens, Managing Partner, Mid-Market Lending & Investments, EDC. “The fast growing, woman-founded company is exactly the type of business that EDC’s Inclusive Trade Investments Program aims to elevate. Fintel has a bright future ahead and EDC looks forward to supporting its journey.”