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FinTech Investment 2024: Early-Stage Opportunities Soar

By Puja Sharma

November 28, 2023

  • B2B FinTech
  • B2B Venture Capital Ecosystem
  • Cedar capital

Cedar Capital: Shift in investor preferences towards B2B, IT Solutions, and BankTech

Mumbai, November 28th, 2023— The Cedar-IBSi Group hosted its Global FinTech Digital and Core Banking Summit, accompanied by the Global FinTech Innovation and Neo Challenger Bank Awards on November 24th, 2023, at Four Seasons, Mumbai. Over 60+ Bankers and FinTech leaders convened for a transformative dialogue on the Future of Banking and Technology Adoption.

Sahil Anand, Cedar Capital,
Founder and Managing Partner of Cedar Capital, Sahil Anand

Against India’s dynamic FinTech landscape, the event emerged as a pivotal platform for discussions on FinTech investments. Notably, Founder and Managing Partner of Cedar Capital, Sahil Anand, discussed the paramount importance of FinTech investment, trends in the evolving sector and the future trajectory of FinTech investments in India.

Sahil said, “Over the past 3-5 years, India has witnessed a significant FinTech disruption, primarily concentrated in retail banking and B2C FinTech, neglecting the B2B sector. And fortunately, that is where our core expertise lies. As a platform, we have developed a deep understanding of this landscape, and our strategic focus lie in B2B BankTech and banking infrastructure.”

This emphasis aligns with a growing recognition among banks that the coming years, particularly 2024, will see a heightened focus on enhancing B2B banking technologies and fortifying banking infrastructure. Moreover, the importance of venture funding in FinTech cannot be overstated, as it serves as a catalyst for innovation and the development of robust solutions.

Sahil further noted, “As a VC Fund primarily focusing on early-stage investments in India, our focus remains on pre-Series A and Series A opportunities. While the market has seen a surge in Series B, C, and D growth equity investments in recent years, we have identified a unique niche in the early-stage landscape. Specifically, we are eager to support founders with validated B2B products where traction is built with a paying client. Our commitment extends beyond capital infusion; we are enthusiastic about guiding these entrepreneurs from their initial client to the next 20 and above.”

Regarding early-stage investments, Sahil said, “Our focus is on adding substantial value to the companies we invest in. The enterprises we target are at a pivotal juncture, finalizing and testing their products while endeavouring to secure initial deals with banks. This phase demands extensive support and guidance, a role we eagerly undertake.”

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