Finshape expands digital banking portfolio with customer loyalty platform acquisition

By Puja Sharma

Acquisition of Realtime-XLS, a global loyalty platform strengthens Finshape’s customer retention capabilities and opens new revenue streams for banks

Finshape, a provider of digital banking solutions, has acquired Realtime-XLS business, a global loyalty platform, from the Collinson Group. This is Finshape’s first acquisition of an international product company, significantly extending its customer loyalty solution expertise and geographic reach.

“Finshape’s latest acquisition perfectly aligns with the buy-and-build strategy that we established with the management back when the company was founded. This transaction not only incorporates a new loyalty platform but also adds new capabilities and true global coverage to an already strong company,” explained Jenő Nieder, Deputy CEO at PortfoLion Capital Partners, majority owner of Finshape.

By integrating the Realtime-XLS solution, Finshape is extending its Digital Bank Operating System (DBOS) with advanced loyalty capabilities that allow banks to reward customer behaviour, strengthen customer engagement and organically boost revenues through cross-sell and up-sell activities. As customer lifetime value increases, banks capture a larger share of wallet and achieve more sustainable growth. “This acquisition is a strategic milestone on our mission to transform the way banks serve their customers by unlocking the full potential of people and technology,” said Petr Koutný, CEO of Finshape.

The deal brings Finshape approximately 60 new specialists, expands its presence with new offices in France and Singapore, and strengthens ties with leading banks in key Middle Eastern and APAC financial hubs, such as the UAE, Australia, Indonesia, and Singapore. As a result, the total team will grow to nearly 600 professionals, supporting millions of end users across 100 banks, including Raiffeisen International, Erste Group and other leading financial institutions. The loyalty solution will be made available to existing Finshape customers in Europe, the Middle East, and the CIS.

Finshape’s entry into the loyalty segment reflects a growing trend among banks to adopt digital bank platforms that can rapidly increase revenues while enhancing the customer experience without needing to replace existing core systems.

“The loyalty solution will now form an integral part of our growing, customer-centric digital banking portfolio. Seamlessly integrated into our DBOS platform, it enhances the value we deliver by enabling banks to offer hyper‑personalised experiences and build deeper, more meaningful relationships with their customers,” concluded Koutný.