finnCap and World Wide Generation to launch digital reporting tools for SMEs

By Megha Bhattacharya

FinTech company World Wide Generation and finnCap Group have partnered with an aim to offer businesses with a new digital sustainability monitoring and measurement App, Company Tracker. The app is expected to help in the measurement and improvement of the businesses’ social, economic and environmental impact.

Sam Smith, Chief Executive of finnCap Group plc, said, “We are delighted to begin this partnership with WWG to help businesses realise their growth ambitions responsibly by improving their ESG performance. We believe nothing similar exists in the marketplace, so we are proud to take a pioneering approach that helps companies solve a complex problem which is of increasing importance.”

According to finnCap, the Company Tracker is an app on a multi-stakeholder platform called G17Eco. The app implements metrics from finnCap’s recently launched ESG Scorecard, which provides small and mid-cap quoted companies with an objective means of measuring their ESG performance against key policies, standards, and frameworks. The companies stated that the combination of Company Tracker and the ESG Scorecard is expected to make the reporting tool useful for SMEs.

Manjula Lee, founder and CEO of World Wide Generation, said, “Through this collaboration with finnCap we want to play our part in ensuring that even during the pandemic, businesses are able to get access to the tools they need to define their purpose, put sustainability at the core of their business model, become resilient and help get them in front of the investors as soon as possible for scale-up. We want to make sustainability reporting literally and acronymically SIMPLE (strategic, interconnected, meaningful, purposeful, long-term, educative). I’m also particularly excited that two female CEO Founders got this ambitious strategy off the ground for the UK.”