finmid, efood partner to expand embedded lending

Embedded finance provider finmid has partnered with food delivery platform efood to roll out efood Capital, a financing programme aimed at expanding access to working capital for small businesses operating on the platform.

The initiative targets more than 21,000 restaurants and retailers across 100 cities in Greece, offering eligible merchants financing of up to €30,000. The funds can be used for expansion, equipment upgrades, renovations, marketing, and day-to-day operational needs.

Applications are processed through a fully digital workflow powered by finmid, with approvals and disbursements completed within 48 hours. Credit assessments are based primarily on merchants’ transaction data generated on the efood platform, with repayments structured as a percentage of future sales over a period of up to 12 months. The model applies a fixed fee, providing cost visibility for borrowers.

The programme has already been piloted over the past six months, during which 221 businesses accessed more than €2 million in financing.

The partnership reflects a broader shift in European FinTech towards embedded lending models, where platforms integrate financial services directly into their ecosystems. By leveraging real-time operational data, such models aim to address longstanding gaps in SME financing, particularly for businesses that may face friction in accessing traditional bank credit.

Max Schertel, co-founder of finmid said, “efood Capital is a strong example of what embedded finance can do for small and independent businesses. Restaurant and retail owners on the efood platform can now access meaningful capital in under 48 hours, based on the data they are already generating on the platform. This is exactly the kind of programme finmid was built to power, and Greece is a market where we’re seeing increased appetite for this model.”

Founded in 2021, finmid provides infrastructure that enables platforms to distribute financing using embedded data flows. The company reports having extended financing offers to more than 150,000 businesses across Europe, as competition intensifies among FinTechs to capture the SME lending opportunity through platform-based distribution models.