Finastra launches Digital Banking Insights app

By Gloria Methri

Finastra has announced the launch of Finastra Digital Banking Insights, an app for Fusion Digital Banking that harnesses the power of data and analytics to provide financial institutions with actionable insights into account holder behavior.

Available through Finastra’s FusionStore, the app enables banks and credit unions that use Fusion Digital Banking to increase revenue, reduce costs and improve customer satisfaction. It was built on Azure technology using Microsoft’s Power BI data visualization software developed for business intelligence.

“Finastra Digital Banking Insights leverages the wealth of data available through the Fusion Digital Banking ecosystem to provide financial institutions with valuable insights,” said Amber Sappington, Head of Data & Analytics, Finastra.

Pete Longo, Senior Director, Product Management, Digital at Finastra said, “Using advanced analytics, Finastra Digital Banking Insights empowers financial institutions with visibility into account holders, the types of accounts they have, as well as their activity and level of engagement across different digital channels. In turn, the bank or credit union can offer personalized products and execute tailored marketing campaigns designed to drive account holder satisfaction and maximize bank efficiencies and revenues.”

The app provides information about consumer habits and preferences through six distinct dashboards:

• Accounts dashboard
• Transfers dashboard
• Digital users dashboard
• Logins dashboard.
• Products dashboard
• Digital activity dashboard

Early users of Finastra Digital Banking Insights include United Bank.

Nick Saucier, eBanking Supervisor at United Bank said, “The ability to view and specify data to facilitate greater decision-making, priority-based plans based on customer statistics, and ease the difficulty of consolidating information for periodic reporting is where this product shines. The current tools available within Finastra Digital Banking Insights could potentially be leveraged for other very useful purposes for financial institutions. This product will only shine brighter in the future.”