Fibabanka taps GetirFinans to launch BaaS platform in Türkiye

By Gloria Methri

Fibabanka has launched Turkey’s first Banking as a Service (BaaS) model through an innovative collaboration with GetirFinans. This partnership, a significant step in Fibabanka’s broader strategy to expand its BaaS platform, provides non-banking businesses with the infrastructure to offer tailored financial services to their customers efficiently.

The BaaS model, enabled by Fibabanka’s advanced technology, makes it easier for businesses across industries to integrate financial solutions into their platforms.

The partnership with GetirFinans is the first use case for Fibabanka’s BaaS model. Integrated within the Getir application, GetirFinans allows users to access a range of banking services, including account management, card issuance, and payment options, directly from the app. By leveraging Fibabanka’s digital infrastructure, GetirFinans can offer these services without needing a banking license while maintaining focus on its core operations.

Ömer Mert, General Manager and Member of the Board of Directors at Fibabanka, emphasised the transformative nature of this model, “As consumer expectations around financial services evolve, businesses are seeking ways to offer seamless and integrated experiences through their platforms. Our Banking as a Service model responds directly to these demands by enabling businesses outside the banking sector to access financial infrastructure easily. The GetirFinans collaboration is just the first step, and we look forward to expanding our platform further to meet the needs of various industries and countries.”

With more than 500 APIs powering its platform, Fibabanka’s BaaS solution enables businesses to seamlessly incorporate financial services into their operations, opening the door to cost-effective and streamlined service delivery. Non-bank organisations, from large retailers to FinTech start-ups, can use Fibabanka’s BaaS platform to meet rising customer expectations for integrated, convenient financial solutions.

The BaaS model is designed to drive financial inclusion by making banking services more accessible to a broader audience. It also provides significant operational benefits to partner organisations, reducing the costs and complexity typically associated with offering financial services. By managing the backend processes that require a banking license, Fibabanka enables businesses to focus on growth and customer experience.