Fi Money teams up GoKwik to fuel prepaid payments for D2C brands

By Gloria Mathias

Fi Money, India’s newborn, has partnered with eCommerce enabler GoKwik to enable instant card-based discounts on D2C brands.

As the banking landscape continues to evolve rapidly, Fi Money acknowledges the importance of venturing deeper into the D2C realm to meet the changing needs of digital-savvy customers. Fi Money will integrate its Fi Federal Debit Card benefits directly into GoKwik’s KwikCheckout platform and roll out exclusive card-based offers to online shoppers in the GoKwik network.

Card offers will be available to shoppers who shop through D2C brands in the GoKwik network. For brands, it will enhance prepaid success rates, boost conversions, and reduce dependency on cash on delivery, thereby mitigating return-before-delivery losses and increasing the bottom line.

“We’re excited to collaborate with GoKwik. This partnership directly aligns with our mission to drive digital payment adoption and create more seamless financial solutions,” said Sujith Narayanan, co-founder and CEO of Epifi Technologies (“Fi Money”). “We believe this partnership will ensure more secure and seamless digital payment experiences for consumers. By integrating with GoKwik, we are expecting a 3X jump in digital payments. We look forward to working with their team.”

GoKwik has been committed to enabling the growth of D2C brands through its various tech and data-backed solutions across the shopping funnel. Through KwikCheckout, its category creator checkout solution, shoppers bypass the step of logging in every time they shop from a brand, have their addresses prefilled, and provide various offers and extensive payment options, leading to a frictionless experience for them.

“Fi Money is a key player in the digital banking space, providing accessible and seamless financial solutions. We are delighted to help them expand their offerings to the D2C space. We are aiming to bridge the gap between banks and brands, creating a thriving ecosystem where all come together and grow together by delighting online shoppers. We’re looking forward to enabling deeper penetration of digital payments in India,” said Chirag Taneja, Co-Founder and CEO of GoKwik Brands.