FC Bayern kicks off payment partnership with Adyen
By Gloria Methri
German football giant FC Bayern Munich has selected global FinTech platform Adyen as its exclusive partner for payment solutions. Adyen will handle payment processing across all sales channels, enabling the club to accept payments on any device anywhere.
Adyen’s payment services will be used for all functions at FC Bayern Munich including the purchase of merchandise at the fan shop, club memberships, and tickets at the Allianz Arena.
Adyen’s mobile point of sale terminal, the AMS1 model, will help avoid long queues at the arena’s fan-shop checkout as staff can accept payments from anywhere in the store. By unifying sales channels, the club can create seamless and consistent customer journeys which will make fans’ lives easier.
Andreas Jung, FC Bayern Executive Board Member said, “With Adyen as the official partner of FC Bayern Munich, we are assured that the high standards set on the pitch by our team will be carried over into our payments processing. We are constantly looking into how we can improve our processes for the fans and streamlining the payments process is a key part of this.”
“We want to support FC Bayern Munich in delivering customer-centric experiences that keep the focus on the sport and the team, with payments running smoothly in the background,” said Hella Fuhrmann, Country Manager DACH at Adyen. “Whether buying a jersey online or in the club shop, fans at home will have the same experience as those in the stadium. Ultimately, we are trying to improve the overall experience of Bayern fans by making their payment experience smoother.”
Amsterdam-based Adyen provides end-to-end payments capabilities, data-driven insights, and financial products in a single global solution to merchants around the globe. The company works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. Its latest cooperation with Bayern Munich underlines Adyen’s growth with current and new merchants over the years.
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