Fawry partners with Uber to enhance E-payment services

By Leandra Monteiro

Fawry and Uber have expanded their partnership to introduce E-payments through the myfawry app, in addition to 230,000 locations across the country, to make it easier for Uber users to recharge their Uber cash wallets with any amount to their account from any of Fawry’s different channels.

This cooperation between Fawry and Uber led to the easiness of using “FawryPay,” a payment gateway in Egypt that allows customers to recharge their Uber wallets through Fawry’s various locations that include retailers, FawryPlus stores, myfawry App and through Meeza cards. FawryPay is currently available on most of the banking wallets, like NBE and Bank Misr. As well as operator wallets that include Orange, Vodafone, and Etisalat.

This agreement between Fawry and Uber facilitates payments for riders and limits cash transactions, making it in line with the initiatives of the Egyptian government and the Central Bank of Egypt to prioritise financial inclusion and digital transformation. This directive also helped in serving the strategies for the Egyptian government’s 2030 vision to enhance the gate of ‘digital Egypt’ and connect it with various e-payment solutions.

Both companies aim to support riders using the Uber app by changing their habits by choosing a smart, safe, and widely accepted payment options in the form of electronic payments as an alternative to cash transactions.

Hossam Ezz, the Chief Commercial Officer of Fawry explains that Fawry has a wide network that spans across the whole country. In addition to that, Fawry has a series of successful partnerships with leading companies in most fields that helped in expanding its e-payments customer base and offer an easy experience to customers. This in turn will help customers save time and effort while executing their financial transactions through any of Fawry’s channels, making it the perfect partner for Uber.

Hossam Ezz added that Fawry owns more than 230,000 locations across the country, giving the e-payment platform the biggest share of the electronic payments in Egypt.

Ahmed Khalil, General Manager of Uber Egypt commented, “We are happy to expand our longstanding partnership with Fawry, which comes as an accelerated stride toward the digital economy, complementing Egypt’s 2030 vision. This partnership offers riders and drivers a fully digitized payment experience, thus further enabling financial inclusion on the Uber platform. We’re committed to look out for opportunities to capitalize our technology along with the expertise of leading industry stakeholders to elevate the transportation experience.”

The collaboration will offer an easy way for Uber customers to recharge their wallets through Fawry locations across the country, explains Eslam Gaber, Head of Business Development at Fawry.

“The partnership allowed us to gain access to a bigger customer base to individuals who do not have bank accounts offering them a digital wallet that can be recharged at any of Fawry channels,” he said. “This is a chance to add more services to our list of current offerings in the Egyptian market, especially that Uber has one of the largest ride-hailing services in the world which has a wide customer base in Egypt,” he concluded.