Fawry offers its e-payment services to Sudanese customers via Soug al-Sudan

By Leandra Monteiro

Fawry for Banking and Payment Technology Services, one of Egypt’s leading providers of e-payments and digital finance solutions, announced that it will begin providing the Sudanese payments platform, Cashi, with its own digital transformation systems, ahead of the launch of its digital platform for classified ads and digital marketing Soug Sudan, (alsoug.com). The move comes as part of Fawry’s strategy to expand into new technological markets abroad and offer support for the popular digital platforms.

Soug al-Sudan, the biggest classified ads platform in the Sudanese market has recently announced the launch of its new payments platform Cashi, which will be followed by distributing Cashi Points of Sale (PoS), at vendors and merchants all over Sudan within the coming days.

Cashi points of sale will be supported by Fawry’s POS systems, which will allow small and medium-sized merchants to offer a range of electronic payment services that include accepting cards and paying bills. Cashi will offer transparent, secure and easily tracked payment options, while also offering new income sources to store owners and small-sized vendors.

Commenting on the launch, Fawry’s Founder and CEO, Eng. Ashraf Sabry said, “After our successful investment in the Sudanese platform, Soug al-Sudan (alsoug.com), which represents part of our strategy to expand geographically in the African continent, we are hoping to offer our electronic payment solutions to activate electronic payments in the Sudanese market to help transition into a cashless economy.”.

“Fawry is working diligently to bring its services and transfer its expertise and all of its digital solutions in electronic payments to the Sudanese market, and aims to transfer traditional transactions into digital ones,” Sabry added.

Tarnim Said, CEO of Al-Soug Sudan, expressed her delight at the launch of the new platform Cashi, saying, “We are thrilled to launch Cashi in cooperation with Fawry, wherein based on the latest live trials of the system, we are certain that the new platform will achieve a great success.”

“We are very thankful to our investor and banker partners as well as the Sudanese regulators, for their support throughout the last few years. We hope that Cashi becomes the Sudanese financial inclusion platform of benefit to not only the customers but also small and medium-sized vendors across the country, in addition to new technology startups as well as the main billers and players in the payments ecosystem.” Tarnim Said added.

The deal is the first international capital investment in a technology company in Sudan since the country was removed from the sanctions lists.