Farther bags $72m in Series C round from CapitalG & Viewpoint Ventures

By Gloria Mathias

Farther, the technology-centric financial advisory firm has closed a $72 million Series C funding round to expand its advisor network and enhance its wealth management platform.

This funding round, co-led by CapitalG, the independent growth fund of Alphabet (Google’s parent company) and Viewpoint Ventures, elevates Farther’s post-money valuation to $542 million.

The funding comes as Farther surpasses $5 billion in assets under management (AUM). This underscores the power of Farther’s proprietary, custom-built technology, which drives operational efficiencies, boosts advisor productivity and payouts, and accelerates asset growth.

“We built Farther to enable advisors to focus on what truly matters: delivering value to their clients,” said Taylor Matthews, CEO and co-founder of Farther. “Removing operational and administrative hurdles creates growth opportunities for our advisors, and they can offer a superior experience to even more clients. This capital infusion signals strong market confidence in that vision. With this investment, we will continue enhancing Farther’s technology to set a new benchmark for wealth management advisors and clients alike.”

Farther’s technology enables advisors to dedicate 90% of their time to client interactions and prospecting, 4x more than is typical. That helps them simultaneously grow their books of business faster and deliver more for their clients.

“We’ve been impressed with how fast Farther is growing organically, especially in an industry where growth has mostly come from M&A,” said Drew Aldrich, Founder and Managing Partner of Viewpoint Ventures. “Viewpoint’s thesis-driven strategy was purpose-built to invest in firms, like Farther, that transform human-powered markets. In our experience, attracting the best advisors to a tech-enabled platform like Farther’s leads to accelerating advantage and, ultimately, industry dominance.”

With the latest investment, Farther has raised more than $118 million in total funding. The company’s existing investor base includes Bessemer Venture Partners, Context Ventures, Cota Capital,  Khosla Ventures, Lightspeed Venture Partners, MassMutual Ventures, and Moneta Venture Capital.