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Facet Wealth names Shruti Joshi as Chief Operating Officer

By Edlyn Cardoza

September 23, 2021

  • Compell'd
  • Facet Wealth
  • Financial Planning
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Facet Wealth, FinTech, USA, Shruti Joshi
Shruti Joshi, Chief Operating Officer, Facet Wealth

Facet Wealth, one of the fastest-growing FinTech firms in the U.S. providing clients with services tailored to meet individual needs and improve overall quality of life through a no-minimum, flat-fee model, recently announced that it has named Shruti Joshi as its Chief Operating Officer. Joshi, a proven Fortune 15 executive with a track record of driving efficient, rapid growth across multiple B2C and B2B businesses, will leverage her experience to guide Facet Wealth through its next phase of growth, as it continues its mission to empower people to live more enriched lives by delivering a new standard of financial advice.

In her new role as COO, Joshi will be responsible for continuing Facet Wealth’s growth by overseeing its overall go-to market strategy, defining, and leading its unique end-to-end client experience, and helping to define new revenue stream opportunities for the company.

“Most people have questions about their finances and have not had access to the kind of financial advice they need,” said Shruti Joshi, COO of Facet Wealth. “We provide an essential service that removes the stress of money from a person’s life and gives people the power of understanding all their choices and knowing they are making the right decisions across their entire financial life. I am so proud to be a part of the Facet Wealth team and to bring our mission to life.”

Joshi comes to Facet Wealth with years of experience working with well renowned businesses such as Verizon, where she was responsible for customer acquisition, bringing the FiOS service to market, and achieving desired acquisition and efficiency targets. Prior, she held the role of Equity Partner / Director at Altman Vilandrie & Company, now Altman Solon, the world’s largest global strategy consulting firm focused on telecommunications, media, and technology. There, she advised the world’s largest recurring revenue businesses on the generation of efficient growth through the use of advanced analytics, strategy, and digital media.

“From day one we have sought to deliver a world-class financial planning experience to the people that the traditional firms ignore, and Shruti has a proven track record of accelerating growth and architecting best-in-class client experiences,” said Anders Jones, Facet Wealth co-founder and CEO. “We are excited to bring Shruti aboard to build upon the infrastructure and growth she has already driven.”

Additionally, Joshi is a former consumer tech founder who launched Compell’d, a peer-to-peer recommendation sharing business. She is skilled at driving development, having consulted businesses across varying industries on strategy building and driving rapid, efficient growth. This includes Facet Wealth, where she was an early investor and advisor.

Previously in her career, Joshi, who holds an MBA from the Columbia Business School, sat on the Board of Directors for Syntactx, now part of NAMSA, a pioneer in the medical device testing industry and is currently on the Advisory Board for TVision Insights, a leader in television performance metrics.

Facet Wealth also announced today the new hire of long-time Joshi associate, Liz Shader, as its Director of Growth Marketing. Shader most recently served as Director of Product Management for a peer-to-peer recommendation platform. Prior to that, she used her deep background in analytics and product marketing to lead teams at major companies across the insurance and consulting industries.

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