Exchange Solutions and Fiserv advance consumer loyalty and engagement capabilities

By Edlyn Cardoza

Exchange Solutions, a personalised loyalty solutions provider, recently announced a new relationship with Fiserv, Inc., a leading global provider of payments and financial services technology solutions, to streamline how large retailers pair consumer engagement, loyalty and other value-added solutions with their payments technology. By working with Exchange Solutions, Fiserv merchant clients will access innovative value-added solutions that help increase consumer engagement, brand loyalty, revenue, and profitability.

Mike Hughes, Exchange Solutions’ CEO, shared his perspective on this partnership’s potential. “Exchange Solutions’ goal is to make every interaction between consumers and retailers meaningful and memorable. We enable retailers to build unique one-to-one relationships with their consumers with our suite of loyalty and personalized offers products that are unlike any in the market. The past few years we’ve seen a significant increase in demand for advanced loyalty and consumer engagement solutions. Collaborating with Fiserv on our innovative approach to optimizing the exchange of value between a retailer and their consumers fits this need well. We are excited to showcase our first-class approach to consumer engagement and look forward to collective success working with the Fiserv team.”

Exchange Solutions’ entire cloud-based portfolio of SaaS products includes:

• ES Loyalty: 2 support models are available
  • Comprehensive, fully-featured loyalty program with supporting loyalty services, such as strategy development and analytics insights
  • Promo Enhance: An advanced targeting and personalisation engine for loyalty promotions without needing to replace an existing loyalty platform provider
• ES Loyalty Boost: Automated, personalised offers that turbocharge loyalty program performance
• ES Engage: Personalised offers for digital consumers, optimised based on real-time purchase intent