everyoneINVESTED partners Objectway in digital investment apps

By Robin Amlot

everyoneINVESTED and FinTech Objectway have entered into a partnership agreement to leverage their ambition of providing professional asset managers and financial institutions with access to everyoneINVESTED’s innovative digital investment technology. The first solution that Objectway will offer the market is built around everyoneINVESTED’s ‘Profiler’, a user-friendly app for creating digital investor profiles.

everyoneINVESTED is the wealth tech spin-off and former innovation team of KBC Asset Management, responsible for innovations in the area of investor profiling, positioning of investment products and the composition of personalised investment portfolios. everyoneINVESTED makes that digital investment know-how and the applications directly available to professional asset managers, brokers and large investment product providers.

Examples include:

• The Profiler: a digital and scientifically based app for investor profiling that is now being made available on the international market thanks to the partnership with Objectway;
• The Page: an interactive web app that supports investment advisers in discussions with their clients about portfolio construction and potential investment results;
• The Score: an accessible and effective app that provides an overview of how individual investment portfolios are aligned with an overarching investment strategy. The app helps ensure that policy is consistent and/or advice is tailored to individual needs.

Jurgen Vandenbroucke, Managing Director of everyoneINVESTED, said: ‘Investing is still the least digitalised financial service and that’s something that everyoneINVESTED wants to change. We don’t see digitalisation as an end in itself, but rather a means to make investing more accessible. By combining technology with our know-how of investor behaviour, we can improve the way we approach, serve and inform the user, so that the process becomes much more than just automation. The partnership with Objectway enables us to leverage our ambition of getting everyone invested.’

Kurt Vanhee, Managing Director of Objectway (Continental Europe & North America), added: ‘We are delighted and proud to support our long-standing client, KBC Asset Management, and to work together with their wealth tech spin-off, everyoneINVESTED, in providing financial institutions with access to innovative digital investment technology through our ready-made, quick-to-deploy and easy-to-adapt solutions, and so enable them to embark on a high-quality digital transformation today.’