Etisalat Egypt by e& collaborates with Banque Misr and Amazon Payment Services

By Leandra Monteiro

Amazon Payment Services has been named the official payment service provider for Etisalat Egypt by e&, with Banque Misr as the online payments acquirer.

Through this collaboration, Amazon Payment Services brings a reliable, safe, and simple checkout experience for Etisalat by e& Egypt customers paying for invoices across billing, subscription, and device purchases on its digital payment platform. Its customers will also have the option of paying in instalments.

Peter George, Managing Director for Amazon Payment Services in the Middle East and North Africa (MENA), said, “We are continually working to facilitate secure and seamless digital transactions to the delight and convenience of our customers. It gives us great pleasure to collaborate with Etisalat Egypt by e& as it drives e-payment solutions for its customers and businesses. Working together, we will combine Etisalat Egypt by e& and Bank Misr’s exceptional local knowledge with our global expertise to provide a safe, secure, and seamless payments experience to their customers.”

Commenting on the collaboration, Hazem Metwally, CEO of Etisalat Egypt by e&, said, “We are excited to work with Banque Misr and Amazon Payment Services to provide easy and secure online payment services across all channels, including mobile apps and websites. The collaboration comes in line with our efforts to become an integrated technology company, to meet customer needs, and to keep pace with the latest technologies and developments. This milestone reinforces Etisalat Egypt by e& success in building strategic partnerships to provide a diverse range of services and products.”

Akef El-Maghraby, Deputy Chairman at Banque Misr, said, “We are pleased to collaborate with leading companies like Etisalat Egypt by e& and Amazon Payment Services, in line with our strategy to drive the future of digital payments. Banque Misr is dedicated to integrating localized advanced technological services across our various transactions to progress in line with global transformation, as we recognize that technology will play a vital role in keeping us at the forefront of the banking sector in Egypt.”

The collaboration is a demonstration of Amazon Payment Services’ position in Egypt to continuously build partnerships and launch initiatives, contributing to digital payment adoption in line with the government’s efforts.