Envestnet | Yodlee integrates Hyper-Personalization capabilities to Insights solutions
By Pavithra R
California based Envestnet | Yodlee, the leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services, has announced its Insights Solutions, designed to help financial institutions (FIs) and FinTechs to grow their market share by enabling hyper-personalized digital financial experiences and providing the data required for customer segmentation.
Envestnet | Yodlee’s new APIs enable financial service providers to engage customers proactively across their financial wellness and financial planning channels. It combines actionable insights, peer benchmarking capabilities, and personalized views to provide timely and impactful virtual financial assistance. The solutions also empower financial service providers to unlock the value of data to make more informed decisions, provide accurate customer segmentation, and actionable guidance for their customers.
“Hyper-personalization is the new baseline for success, and financial institutions and FinTechs who have a more advanced understanding of consumers and tailor their offerings accordingly will have a strategic and competitive advantage. Through our Insights Solutions, financial service providers will have access to meaningful consumer insights faster and more affordably than by growing their own data science team,” said Brandon Rembe, SVP of Product at Envestnet | Yodlee.
According to McKinsey & Company, the value of hyper-personalization within the financial services industry is estimated at between $200 bn and $450 bn. Financial service providers, by leveraging machine learning techniques and algorithms, can give consumers a 360-degree, personalized view of their finances for making informed decisions all stages of life.
Envestnet | Yodlee’s Insights Solutions offer a range of financial wellness insights such as predictive cash flow capabilities, including projected warnings and forecasts, spending insights, and alerts based on spending, categories, credit limits and refund monitoring.
Recently, Envestnet | Yodlee & Charles Schwab partnered to share financial data.
Established since 1999, Envestnet is transforming the way financial advice and wellness are delivered. The company’s mission is to empower advisors and financial service providers with technology, solutions, and intelligence to make financial wellness a reality for everyone.
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