Enfuce releases MyApp to enable the fast launch of new payment products

By Joy Dumasia

MyApp, complementing Enfuce‘s turnkey solution Card as a Service, is a white-label mobile app with all the features of a modern card management. With MyApp, Enfuce now allows its customers to move to market with their new payment products in a complete form. 

 The advantage of a white-label app is that it saves time and money for app development. MyApp is developed, released, and maintained by Enfuce, which means that no resources are required from the customer to either build or keep the app up-to-date and secure. The business can concentrate on their payment product and let Enfuce help to launch the app as fast as in 8 weeks. 

Matti Rusila, Director of Product at Enfuce, said: “Mobile apps are today seen as a mandatory part of any card product. We don’t want it to be a constraining factor for our customers. Instead, we help them with our development. MyApp supports our customers when they want to test their new products on the market with the features and branding they choose.”

Being a white-label app means that MyApp is easily rebranded with logos, colours, and fonts. The business can also select the languages and features they want for their customers. MyApp, available on both Android and iOS, is simple to use. It gives the end customers easy control of their card and makes it possible to limit card usage and geoblocking, view PIN and other card details, report a lost card and freeze it, and add the card to digital wallets. Transaction push notifications bring safety and transparency to card usage. 

Recently, IBS Intelligence reported that Enfuce’s First Aid Card helps NGOs and other aid organisations in their day-to-day work to support people in need of urgent financial help. It’s fast and safe and helps to maximise the impact of the aid by giving the organisation complete control of how the money can be spent and by whom.