EML’s client REPX launches 20,000 private label AC Milan gift cards with Epipoli

By Joy Dumasia

EML Payments Limited’s client REPX has launched an initial rollout of 20,000 private label gift cards designed specifically for dedicated fans of the Serie A top-flight Italian football side, AC Milan. The San Siro side’s Red And Black fans can access the cards at large-scale retailers thanks to Epipoli‘s reach across Italy, expanding EML’s global sporting digital footprint.

REPX is a London-based FinTech listed on the Cyprus Stock Exchange, seeking a listing on the London Stock Exchange’s AIM market. It has agreements in place with 15 major football clubs. Each €150 prepaid card gives fans exclusive discounts in-store, including 10% off every purchase at AC Milan’s headquarters (Casa Milan), Official Store (San Babila Square) and AC Milan’s Mondo Milan Museum.

Amanda Harrison, SVP and Head of Business Development of REPX, said: “Today represents the latest success in REPX’s unstoppable development strategy of rapid market penetration and financial, social inclusion. The quadruple partnership approach with REPX, AC Milan, EML and Epipoli ultimately means Rossoneri fans can avail of this innovative product at thousands of supermarket checkouts and other convenient point of sale locations.” 

Gaetano Giannetto, Founder & President at Epipoli, said: “We’re very pleased to have started collaborating with REPX, a young company that has already demonstrated to have obtained important recognition in international sport. With the AC Milan gift cards, we are strengthening our presence in the world of sport, working with a partner that has been able to interpret the market of sports and football collaborations by leveraging our expertise in branded payment systems and the consolidated and widespread presence of Epipoli gift cards in Italian mass retailers. It’s a perfect meeting point that allows us to bring to supermarkets and multimedia stores a payment tool rich in advantages and accessible to thousands of fans.” 

Nikki Evans, CEO of Europe at EML, said: “At EML, we’re passionate about creating awesome digital payment experiences with our clients the AC Milan gift card is a perfect example of how our partners REPX and Epipoli have created exactly that – an awesome experience.”