Emirates NBD launches the Visa Flexi Credit Card

By Edil Corneille

Emirates NBD announced the launch of the Visa Flexi Credit Card, enabling cardholders to customize their credit cards with benefits of their choice. The partnership with the global digital payments company is said to make the bank to be the first to launch this program worldwide.

The card provides customers with the opportunity to pick and choose the features they want to access, to complement their lifestyle and preferences.

The Visa Flexi Credit Card is for individuals who appreciate flexibility and customization in all aspects of their life. Customers can choose from a wide range of boutique benefits including movie and music subscription offers, concierge services and travel-related services. They can also select from an array of premium benefits comprising golfing privileges, free access to WiFi worldwide, international medical assistance, ride-hailing service credits and others.

Suvo Sarkar, Senior EVP & Group Head, Retail Banking and Wealth Management, Emirates NBD commented, “We worked with Visa to deliver a credit card program that offers meaningful rewards combined with flexibility, for people to get more from their money. This innovative program is being launched for the first time globally by Emirates NBD and complements our extensive range of card offerings that cater to customers from all walks of life.”

Shahebaz Khan, Visa’s General Manager for UAE said, “Financial institutions are constantly striving to create customized products that suit their cardholders’ lifestyles. With our Digital Benefits Platform, our bank partners can give their cardholders the freedom to personally create the value proposition that matches their own needs. This is an innovative move in how card rewards programs are built and we are delighted to see Emirates NBD, a longstanding Visa partner, be the first globally to launch a credit card using Visa’s Digital Benefits Platform.”

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