emerchantpay rolls out new card issuing solution across Europe

By Megha Bhattacharya

emerchantpay announced the launch of its issuing solution across Europe. The service enables businesses to create, manage, and distribute virtual and physical payment cards to their customers, offering flexibility and control over card transactions. With total control over fund transfers, limits, real-time authorisation workflows and multiple currencies supported, emerchantpay’s card issuing is empowering businesses to open new lines of revenue and scale at speed.

Available through single API integration, businesses can leverage cardholder know your customer (KYC), approvals, advanced fraud prevention and automated renewals, all managed via emerchantpay’s card issuing API.

Jon Horddal, Chief Product Officer at emerchantpay, said, “From fintechs to iGaming operators, insurance firms and many other businesses can use our new card issuing service to offer their cardholders streamlined card issuing services and help them simplify payments. As a rapidly growing payments company, designing a fast, transparent and secure card issuing programme is integral. We’re looking forward to enabling businesses across the UK and Europe to build smarter by making use of our forward-thinking solution offering and our many years of experience in the global payment landscape.”

According to the company, the solution provides back office portal for card programme managers and also works with its suite of products so that businesses can manage their card issuing programme alongside payments, fraud prevention, global payment methods, reporting and reconciliation.

Recently, emerchantpay and cryptocurrency exchange platform Bittrex Global, have today announced a partnership that enables customers to purchase digital assets instantly using debit and credit cards. Through a partnership with emerchantpay, Bittrex Global now offers online card deposits to their customers in over 75 countries worldwide and in 8 currencies. This provides them with the assurance and security they need to transact swiftly and efficiently.