Embat taps MacroFin to simplify cash and treasury management

By Vriti Gothi

Embat has partnered with MacroFin to transform treasury and cash management for companies managing complex, multi-entity operations.

MacroFin’s status as a five-time consecutive NetSuite Alliance Partner of the Year between 2021 and 2025 reflects its reputation for delivering some of the UK’s most sophisticated ERP deployments. Now operating as part of Cooper Parry, the firm continues to strengthen its role as a trusted partner for organisations scaling rapidly across industries such as SaaS, eCommerce, retail, and hospitality.

As businesses expand internationally, finance teams are increasingly confronted with the limitations of legacy systems such as Microsoft Excel. Managing multi-currency transactions, overseeing multiple legal entities, meeting growing regulatory requirements and processing ever-higher volumes of transactions have all become pressing challenges. The new partnership between Embat and MacroFin is designed to address these pressures by providing NetSuite clients with direct access to Embat’s fully integrated treasury platform.

The solution delivers real-time visibility of cash across accounts and currencies, while AI-powered reconciliation reduces manual processing times by as much as 90%. Advanced forecasting tools support strategic financial planning, and automated treasury functions streamline day-to-day processes, ensuring finance teams can operate with greater accuracy and efficiency. The platform’s native integration with NetSuite ensures a seamless workflow, while Embat’s AI-powered treasury analyst, TellMe, enables teams to save up to 75% of the time previously spent on manual tasks, freeing resources for higher-value decision-making.

“Treasury management has evolved from a back-office task to a strategic driver of business growth and efficiency,” said Theo Wasserberg, Head of UK&I at Embat. “By working with MacroFin, we’re making advanced treasury technology accessible to NetSuite clients who need real-time visibility and automation to manage complexity with confidence.”

Ross Latta, Co-Founder of MacroFin, added, “When clients face complex international and multi-entity challenges, we look for solutions that go beyond NetSuite’s native functionality. Embat’s direct integration and AI-driven automation deliver the clarity and efficiency CFOs need in today’s environment.”