Ellevest offers life insurance to customers through Policygenius online marketplace

By Pavithra R

Policygenius, America’s leading online insurance marketplace, has announced partnering with Ellevest, a financial company built by women, for women, to offer life insurance fulfillment to Ellevest customers through the Policygenius online marketplace.

Policygenius has helped more than 30 mn people shop for insurance and is one of the largest term life insurance platforms in the U.S. Ellevest, with $1 bn in client assets under management, is known for helping women grow their financial assets, and sought to broaden its marketplace offerings with life insurance. After a comprehensive review of available life insurance providers, Ellevest chose to partner with Policygenius for its top-tier marketplace, accelerated insurance options and commitment to unbiased consumer education and support.

“We hear it time and time again from women that protecting their money is often as important as growing it. Add loved ones into the mix and those feelings become even more intense. We are thrilled to partner with Policygenius to provide the tools — like life insurance — to help women feel confident about all aspects of their finances,” said Sallie Krawcheck, Ellevest CEO and co-founder.

Policygenius and Ellevest share a commitment to gender equality and financial support for women. By collaborating with Policygenius, the FinTech company is providing its members with comprehensive access to financial protection products that both increase and protect their assets.

“Ellevest’s mission to support female investors is one we strongly support at Policygenius, and we’re excited to work together to help women secure multiple forms of financial protection,” said Jennifer Fitzgerald, CEO and co-founder of Policygenius.

Ellevest was founded in 2014 after CEO and Wall Street veteran Sallie Krawcheck realized financial products weren’t serving women. It is a financial company built by women, for women. The company offers digital investing, banking services, learning tools, career coaching, financial planning, private wealth management, and impact investing.