Egypt’s eNovate partners with B2B SaaS platform FOO

By Gloria Methri

FOO, the B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly eCards), the digital payment solutions provider in Egypt.

eNovate plans to expand its portfolio by leveraging FOO’s expertise, extensive range of services, and innovative approach to product development. FOO’s modular platform, built on a customisable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum with flexibility, scalability and security.

Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help FinTechs rapidly launch and scale their operations, FOO’s advanced  FaaS solution streamlines the development process. This approach reduces the time and resources needed to bring FinTech products to market, enabling companies to move from concept to deployment within months rather than years. By providing a comprehensive, scalable platform, this collaboration empowers FinTechs across Egypt to focus on innovation and growth, accelerating their path to success in the country’s dynamic financial sector.

Ghady Rayess, Co-founder and Managing Director at FOO, said, “At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt’s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position as a leading innovation hub but also further digital transformation across Egypt.”

Nashwa Kamel, CEO at eNovate, said, “This partnership represents a milestone in our mission to revolutionise the financial landscape, providing our clients and their customers with unparalleled opportunities and enhanced experiences. By combining eNovate’s expertise with FOO’s pioneering solutions, we are positioned to set new benchmarks in the industry, driving forward digital transformation and reinforcing our role as a leader in the global payment ecosystem.”