Egypt Post Unveils Felousy, a digital investment platform

By Vriti Gothi

Egypt Post has launched Felousy, the country’s first end-to-end digital investment platform dedicated to investment funds, a step in Egypt’s push toward broader retail participation in capital markets and deeper financial inclusion.

Announced by Egypt Post Chairperson Dalia El-Baz during Cairo ICT 2025, the new platform is operated by PFI Investment Services, a Financial Regulatory Authority–licensed company wholly owned by Post for Investment (PFI). Positioned as one of the Middle East’s largest digital fund-investment platforms by product range and partner network, Felousy enables individuals to buy units in a wide range of investment funds directly from their mobile phones.

The platform offers access to more than 40 funds across asset classes such as equities, fixed income, gold, sector-focused funds, and Egyptian Exchange index products. It aims to introduce a simplified, fully digital investment experience for first-time and experienced investors alike.

El-Baz said Egypt Post’s presence at this year’s exhibition reflects its commitment to supporting the government’s digital-transformation and financial-inclusion agenda. “Felousy is part of our broader effort to provide advanced financial services that meet citizens’ needs and align with international standards,” she said.

Prime Minister Mostafa Madbouly and Minister of Communications and Information Technology Amr Talaat visited Egypt Post’s pavilion, where El-Baz highlighted new digital services launched this year. These include the relaunch of the Easy Pay app with e-Finance, enabling bill payments, university fees, mobile top-ups, and remittance services, as well as the activation of VISA Plus for cross-border transfers. A loyalty programme has also been introduced to encourage electronic payments.

Beyond financial services, Egypt Post showcased new logistics offerings such as Post Collect Egypt’s first shipment-pickup solution via smart parcel lockers — giving customers round-the-clock access to parcel collection using a one-time passcode. The lockers will be rolled out across commercial centres and metro stations nationwide.

El-Baz said the organisation is advancing an “ambitious strategy” to strengthen its national role, expand service accessibility, and accelerate Egypt’s digital-services ecosystem.