EBANX expands reach in Colombia in partnership with Nequi & Efecty

By Pavithra R

Brazil-based EBANX, a technological payment solution provider connecting Latin American consumers to global companies, has announced its expansion of payment solutions portfolio in Colombia.

The company has announced partnering with Colombian digital wallet Nequi and the cash-based payment method Efecty adding these two options into its payment solutions suite for global merchants that sell cross-border to Colombia. Both the integration are part of the EBANX Product Series 20, a robust payment expansion package in Latin America comprising over 50 new initiatives.

“Colombians are quickly adopting digital wallets as a way of paying online purchases, especially now with the new purchasing behaviors that are being designed during the pandemic. And cash payments have always been essential to reaching Colombian consumers. Nequi and Efecty come to complement our array of solutions in the country. We are very happy to integrate these two important local payment methods because this means more access for Colombian consumers and for global brands wanting to seize Colombia’s fast-growing market,” said Erika Daguani, B2B product director of EBANX.

By integrating with EBANX, international merchants can unlock a new customer base, and offer Nequi and Efecty to their Colombian consumers in addition to local debit and credit cards, Pagos Seguros en Línea (PSE) and Vía Baloto, which are also included in EBANX solutions.

Founded in 2012, EBANX is a global unicorn FinTech company with Latin American DNA opening up LATAM for global companies. It has operations in Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, and Uruguay. According to company data, the FinTech currently offers over 100 Latin American local payment options to global merchants and has already helped over 70M people to access global services and products, with over 1,000 merchants expanding to Latin America.